Privacy Policy

This Privacy Policy explains how we collect, use, store and protect your personal data. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or mobile application, you agree to the practices described in this policy.

1. Who we are

We are Sports Fusion Ventures Limited trading as Phoenix Martial Arts, a company registered in the United Kingdom. If you have any questions about this policy, you may contact us at:

info@phoenixmartialarts.academy

2. Data we collect

We may collect and process the following types of personal data:

• Identity information such as name and date of birth
• Contact details including email address, phone number and postal address
• Health-related data (only where relevant to the services provided)
• Payment and transaction information
• Technical data such as IP address, device type and browser
• Usage data including how you use our website or app

3. How we collect your data

We collect data directly from you when you:

• Sign up or register through our website or app
• Make a booking or payment
• Contact us or submit an enquiry
• Use our website or app (through cookies and analytics tools)

4. Why we use your data

We use your personal data for the following purposes:

• To create and manage your account
• To process bookings and payments
• To deliver services to you
• To improve our website, app and services
• To comply with legal or regulatory obligations

5. Legal basis for processing

We rely on the following legal bases to process your data:

• Consent (e.g. for marketing or non-essential cookies)
• Contract (e.g. to provide services you have signed up for)
• Legal obligation (e.g. safeguarding or financial reporting)
• Legitimate interests (e.g. to improve our services)

6. Sharing your data

We may share your data with:

• Service providers such as payment processors or IT support
• Regulators or authorities where required by law
• Third parties where you have given consent

We do not sell your personal data to third parties.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, safeguarding and regulatory requirements.

• Student records, including health information or details relating to individual support needs, may be retained until the individual reaches the age of 25, in line with safeguarding best practice.
• Financial and transaction data will be kept for 6 years to comply with tax and accounting obligations.
• Booking, attendance and communication records may be kept for up to 6 years from the last activity for contractual and legitimate interest purposes.
• Marketing consent records will be retained until consent is withdrawn or becomes inactive.

Data is securely deleted or anonymised when it is no longer required.

8. Your rights

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data
• Object to or restrict how we use your data
• Withdraw consent where applicable
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the details provided above.

If you are unhappy with how we handle your data, you may also contact the Information Commissioner’s Office at www.ico.org.uk.

9. Cookies

We use cookies on our website to:

• Enable essential functions
• Improve user experience
• Analyse website traffic

Where non-essential cookies are used, we request your consent when you first visit our website. You may manage your cookie preferences through your browser settings or via the cookie banner.

10. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you.